How do boys become men?

The premiere of Playing Dad, the seventh installment in its Fathers Matter film series, brought together cast and crew, research and development contributors, corporate leaders and media partners. The evening was a celebration and a moment to reflect on the role of fathers in children's lives.

Play is not soft work. It’s not a distraction from “real parenting”. It is parenting. When a child invites you into their world of play, they’re not asking for entertainment. They’re asking, “Will you take me seriously? Will you choose me?”

Fathers Matter Ambassadors in George recently partnered with police and traffic officials at a local roadblock where the message of Fathers Matter was shared.

The sporting world is all about performance but by equipping coaches with the Fathers Matter resources and inspiring them to embrace their role as mentors and father figures.

“We want players to be good sportspeople on the field and good fathers and role models off it.” – Bruce Nadin, Stellenbosch FC Chaplain

“Imagine the difference we can make in the Garden Route if we join hands..." This sentiment from Heartlines representative Debbie Bruce was at the heart of the Fathers Matter Ambassadors Conference in George.