Home Fathers Matter

The premiere of Playing Dad, the seventh installment in its Fathers Matter film series, brought together cast and crew, research and development contributors, corporate leaders and media partners. The evening was a celebration and a moment to reflect on the role of fathers in children's lives.

Community, glamour, fun and, of course, popcorn were all part of the wonderful media launch of our latest Fathers Matter film Playing Dad at Nu Metro, Hyde Park on 4 June 2025. 

Play is not soft work. It’s not a distraction from “real parenting”. It is parenting. When a child invites you into their world of play, they’re not asking for entertainment. They’re asking, “Will you take me seriously? Will you choose me?”

“We are here to imagine a better future, one where every child knows the presence and love of a father," shared Heartlines' Olefile Masangane at the Fathers Matter Ambassadors Conference in Dube, Soweto. This opened the door for a time of honest assessment and brainstorming practical solutions for the communities that were represented. 

Parenting changes with every generation. What worked for one father might not work for another, and each dad brings his own unique touch to raising his kids.

Watching your child face disappointment – whether it is repeating a grade, not making a sports team, or being excluded from university due to finances – is one of the hardest things for a father.