Values & Money

Many South Africans are drowning in debt, unemployment levels are increasing rapidly, and people are struggling to make ends meet – let alone save. Our country has one of the largest gaps between rich and poor, and economic disparity is destroying us as a nation.

Attitudes and behaviours around money are at the root of many of the problems facing our society. At Heartlines, the Centre for Values Promotion, we believe that the values we have concerning money have a tremendous impact on our families, our communities and the nation as a whole.

Our money values project aims to get the nation talking about money – for all the right reasons. When we change our money values, we’ll change our destructive money behaviours.

The Values & Money project focuses on five money values that were chosen based on our formative research for this project:

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About the programme

The Heartlines Money Values Programme launched in 2013 and uses story-based interventions as a means of positively influencing attitudes and behaviours around money. Launched in 2013, we have presented money values engagements to over 250,000 people around South Africa.

We deliver group workshops and trainings, produce resources and offer tips for individuals, addressing financial concepts such as debt, family responsibility, saving, work ethic, financial abuse, money mindset, corruption and generosity.

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About Values & Money
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