Values & Money

Many South Africans are drowning in debt, unemployment levels are increasing rapidly, and people are struggling to make ends meet – let alone save. Our country has one of the largest gaps between rich and poor, and economic disparity is destroying us as a nation.

Attitudes and behaviours around money are at the root of many of the problems facing our society. At Heartlines, the Centre for Values Promotion, we believe that the values we have concerning money have a tremendous impact on our families, our communities and the nation as a whole.

Our Values & Money project aims to get the nation talking about money – for all the right reasons. When we change our money values, we’ll change our destructive money behaviours.

The Values & Money project focuses on five money values that were chosen based on our formative research for this project:

  • Honesty in earning
  • Responsibility in spending
  • Wisdom in borrowing
  • Self-control in saving
  • Generosity in giving

The project launched in 2013 and has been rolling out ever since.