The role of social media during the COVID-19 pandemic: Salvaging its ‘power’ for positive social behaviour change in Africa

This article explores the role of social media in shaping social behaviour during the COVID-19 pandemic in Africa. The authors argue that social media platforms have the potential to promote positive behaviour change by providing timely information and fostering community engagement. This study highlights the importance of leveraging digital tools in behaviour change interventions.

• Date Published: 2022