Social and behaviour change communication

The article examines the strategic use of communication to inspire and facilitate social and behaviour change across different contexts. The article emphasises the integration of socio-ecological thinking into SBCC models, focusing on both individual and community-level interventions to address social norms and drive sustained behavioural shifts. This approach promotes community engagement, dialogue, and action to address complex social issues, aligning with sustainable development goals and fostering systemic change through tailored communication strategies.

• Date Published: 2023