Investigating the use of video snippets on Twitter as communication tool for social change: Case of Kenya Human Right Commission

The article examines how the Kenya Human Rights Commission (KHRC) uses short video clips on Twitter to promote social change. The study explores the effectiveness of these video snippets in engaging the public, raising awareness on human rights issues, and influencing public opinion and policy. It also analyses the strategies employed by KHRC to maximise the impact of their video content on social media platforms.

• Date Published: 2022