Current approaches of artificial intelligence (AI) in leading behavioural change: The latest review

This article reviews the current approaches of Artificial Intelligence (AI) in leading behavioural change, focusing on how AI technologies are being integrated into health, education, and marketing to influence behaviour. The study highlights AI’s potential to personalise interventions, improve engagement, and track progress, offering new pathways for behaviour change communication. These findings are crucial for developing AI-driven behaviour change interventions.

• Date Published: 2024