Values & Money

Money is on everyone’s lips: a few of us are swimming in it and lavishly spending it, some of us are doing crazy things for it, and most of us just want more of it – often at a great cost. Regardless of who you are, where you come from or what you do, money clearly matters.

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Many South Africans are drowning in debt, unemployment levels are increasing rapidly, and people are struggling to make ends meet – let alone save. Our country has one of the largest gaps between rich and poor, and economic disparity is destroying us as a nation.

Attitudes and behaviours around money are at the root of many of the problems facing our society. At Heartlines, the Centre for Values Promotion, we believe that the values we have concerning money have a tremendous impact on our families, our communities and the nation as a whole. 

Our Values & Money project aims to get the nation talking about money – for all the right reasons. When we change our money values, we’ll change our destructive money behaviours.

The project launched in 2013 and has been rolling out ever since.

Our approach

Nothing for Mahala: A Values & Money Community Campaign, kicked off in July 2014. Our approach is to reach various sectors of a specified community over a period of time with a series of in-depth community engagements.

Using our award-winning film, Nothing for Mahala and a number of supporting resources, we facilitate training on money values, workshops, talks and group discussions based on the film.

In every community we partner with local leaders from all sectors, and offer training for business, parents, NGOs, schools, churches, faith-based groups, youth, public service teams and correctional services.

The Values & Money project focuses on five money values that were chosen based on our formative research for this project:

  • Honesty in earning
  • Responsibility in spending
  • Wisdom in borrowing
  • Self-control in saving
  • Generosity in giving


To date, 73 communities in eight provinces have been reached with Values & Money engagements, and over 299 000 people have attended money values workshops. The communities we've reached include:

Gauteng: Jabulani, Atteredgville, Vereeniging, Pimville, Lenasia, Tsakane, Cradlestone, Eldorado Park, Eersterus/Mamelodi, Tembisa, Shoshanguve, Mall of the South, Benoni, Kathorus, Heidelberg, Jabulani, Soweto, Diepsloot, Alexandra, Joburg Inner City, Heidelburg, Kathorus, Mamelodi, Bronkhorstpruit, Magalies.

North West: Mahikeng, Klerksdorp, Rustenburg, Zeerust, Boitekong.

Limpopo: Seshego, Modimolle, Turfloop, Limpopo, Lebowakgomo, Groblersdal, Tsakane, Sekunda, Thabanchu, Makhado, Mankweng.

Free State: Welkom, Bloemfontein.

Eastern Cape: Mthatha, Motherwell, East London, Mbali, Port Elizabeth.

Mpumalanga: Kabokweni, Kangamazane, Mkhuhlu, Bushbuckridge.

KwaZulu-Natal: Hammersdale, Westville, Phoenix, Ladysmith, Vryheid, KwaMashu.

Western Cape: George, Mitchells Plain, Langa, Paarl, Stellenbosch, Khayelitsha, Oudtshoorn.


Nothing for Mahala

Nothing for Mahala tells the story of Axe, a man with a taste for the soft life who finds himself having to do community service at an old age home after his flashy lifestyle leads to trouble with the law. 

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