The joint Heartlines and Nedbank campaign kicked off in July 2014 and the response has been phenomenal.
Businesses, and parents, schools, church groups, youth, civil servants have been targetted and the award-winning film Nothing for Mahala has been shown in communities to aid in the campaign.
Thus far 15 communities in 7 provinces have been reached and a total 45,609 people have had positive money values imparted to them !
Communities reached to date
Gauteng: Alexandra, Vereeniging, Pimville, Lenasia, Tsakane, Cradlestone
North West: Mafikeng, Klerksdorp
Limpopo: Seshego, Modimolle
Free State: Welkom
KwaZulu Natal: Hammersdale
Western Cape: George and Mitchells Plain
More communities are still to come..