The Heartlines Heritage

The Heartlines Heritage

What is Heartlines’ heritage?


Storytelling, national road shows, teambuilding at YFC, fair-trade coffee and water guns may seem to have little in common … but they are a few of the things we consider our heritage at Heartlines.

But what is heritage? The root of the word is “heir” – the person who inherits something. Collins gives one definition of heritage as, “​anything that has been transmitted from the past or handed down by tradition”.

Heartlines inherited the idea of telling stories through mass media to change behaviour from the work of our founder, Dr Garth Japhet, at Soul City. Although our organisation is only 13-years-old, the tradition of storytelling goes back to our very roots as humanity, and has been handed down over very many years. So we are both benefiting from our heritage, and adding to it at the same time!

These stories have been taken across South Africa through countless national roadshows, where we’ve had the privilege of engaging with everyday heroes and leaders from all spheres of society who are actively living out their values.

Team Building Event

Team Building Event

 

Since our inception, regular teambuilding events at YFC (Youth for Christ) Centre have ensured we stay connected as a team and grow in our understanding of and appreciation for our colleagues. On a few of these occasions Garth has become notorious for “welcoming” new team members with a baptism by water gun.

 

 

Coffee

Coffee

 

Back at the office we share many deep reflections on creating a values-based nation and some not-so-deep reflections on our plans for the weekend over a freshly-brewed cup of fair-trade coffee. If those cups could talk …

 

And these are just a few of the things we celebrate as our Heartlines’ heritage. We are excited about our next few years of inheriting… and passing down a heritage that promotes values for generations to come.

 

What are some of your heritage highlights?

 

Water Pistol Baptism

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