Unemployment is one of the most pressing problems facing South Africa today, because unemployment often leads to other issues, including poverty and crime. People try for jobs and eventually give up when they are repeatedly turned down. It takes great perseverance not to give up when faced with continual rejection. Perseverance is also needed in many other areas of life - in studying, in sporting activities, in remaining HIV-negative and especially in our relationships with others. If one has goals and a hope for the future, one is more likely to persevere than if one does not feel there is anything to hope for or work towards.


Articles on this issue produced by Heartlines Features:

  • Things will come right if we work together as a nation and persevere, we don’t need unrealistic, pie-in-the-sky propaganda, writes Rev Dr Mvume Dandala, patron of HEARTLINES.
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  • Elana Meyer is one of the country’s finest athletes. As South Africa honours its women this month and citizens engage in a national conversation on positive values, she spoke to Karien Jonckeere about how she finally got to her dream Olympics.
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  • For SA cyclist Elsa Karsten things were going great. She had just won the SA championships in her age category and seemed destined for even greater things. She had already bagged a world masters title in 2003. Then, early last year everything came crashing down when she was diagnosed with breast cancer. A mastectomy followed and she is currently still under going treatment. But next week will see the deeply determined Karsten setting off on her first international tour since being diagnosed. By Karien Jonckeere.
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  • At the age of just 14 Kass Naidoo announced to her family she was going to become South Africa’s first female cricket commentator. She spoke to Karien Jonchkeere about her latest achievement.
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  • Persistence pays – on and off the court. Karien Jonckheere reports on South African tennis player Liezel Huber’s charity to help hurricane victims.
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  • How long should we persevere and what for? A range of pro- and anti-South African websites has surfaced on the world wide web. Bate Felix checked some of them out and found that the question behind this raging debate taking place on these sites is whether to persevere or not.
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  • Headstrong and persisent, and reaping the rewards. Zweli Manyathi First National Bank’s chief executive of branches shares with Stuart Graham an amazing tale of perseverance.
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  • Living the dream. From garage cleaner to owner, Angela Ndziba, a smart entrepreneur tells Stuart Graham how it all happened for her.
    Read Story

LIVING THE DREAM

From garage cleaner to owner, Angela Ndziba, a smart entrepreneur tells Stuart Graham how it all happened for her as Heartlines, a campaign to promote positive values, gets South Africans talking about perseverance.

When Angela Ndziba was growing up in Fort Beaufort in the Eastern Cape she never dreamed that one day she would own her own petrol station.

Angela had 12 other brothers and sisters, five her own and the others adopted.

Her parents faced a constant struggle against poverty, but they always made sure their children were brought up with strong ethics.

"My parents taught me the importance of sharing,” Angela says. “I was taught that when you have lunch or dinner, then you should share what you have."

In 1992 the family’s fortunes took a turn for the worse when Angela’s father died. Mr Ndziba had been working at a hospital in Fort Beaufort and had been the main breadwinner. Life became very difficult for the family.

"We survived, but we had to struggle to make ends meet," Ndziba says.

In 1998 Ndziba moved in with her brother in Jeffrey's Bay. She soon found a job as a cleaner at a Caltex garage.

"I used to mop the floor and clean all over," she says. "It wasn't always easy, but I kept my head up. I am someone who needs to smile and be happy."

It wasn't long before Ndziba captured the attention of the garage's owner, Darrel Staples.

Staples took note of Ndziba's determination and promoted her first to petrol attendant, then to cashier and then to manageress of the garage.

Late last year Staples sold his garage. Ndziba was worried about her future, but Staples told her to stay positive.

"He said don't worry things are going to get even better," she says.

Some time later, Staples approached Ndziba and asked her to be the 50 percent owner of his new garage. "I told him I had no money, but again he told me not to worry. We had to fill out application forms and go for interviews. It was a very stressful time. But one day he came and said the deal had been approved. I was now the co-owner of my own garage."

Staples took Ndziba back to her home and they celebrated with her mother over a glass of champagne.

In recent months Ndziba has completed a diploma in business management. She is now doing a financial management course. Her life has changed dramatically in the past three years.

"I want to tell people that you can get anywhere you want to if you persist. Even if you are poor, you can become rich. Now I want to use my position to empower others. It feels so good. I am so happy now. It feels like a dream.”

Ndziba says the cleaning lady at her garage is always smiling. “When I ask her why, she says its because she knows where I started.” – Heartlines Features

Many gifted entrepreneurs never get the break they need. The government, through the Department of Trade and Industry has various programmes in place to help young entrepreneurs and small businesses.

Below are some of them:

Khula Enterprise Finance helps small, medium and micro-enterprises (SMMEs) get access to credit through banks. It also mentors entrepreneurs in various aspects of managing a business.

The Umsobomvu Franchise Fund helps to fund youth business projects. It helps entrepreneurs gain access to business development services support, like accounting and business plan development.

The Gender and Women Empowerment Unit manages the South African Women

Entrepreneur's Network (SAWEN) and helps women entrepreneurs in Africa to overcome obstacles and barriers to their business operations.

The Emerging Entrepreneur Scheme provides up to R100 000 with the fee payable at 4% per annum in advance. The duration is 24 months initially but can be extended three times for periods of 12 months each time.

The Dutch Ministry of Foreign Affairs finances companies who wish to invest in South Africa, together with a local South-African company. These companies can receive a contribution of 50 percent of the total project costs.

The government has a skills development training strategy has been developed in partnership with the Department of Labour for the craft (product development and business/entrepreneur skills), film, design (interior design, graphic design, fashion design, text tile, ceramic design, jewellery design, industrial design, set design and others), and music sectors (business management, technology and song-writing).

The Thuso Mentorship Programme aims to ensure the transfer of skills on a one-to-one basis. It offers pre-loan ad post-loan services. During the pre-loan service, clients are assisted with advice, counselling and development of viable business plans.

The Small Enterprise Development Agency (SEDA) mandate includes the support and promotion of Co-operative enterprises to reach a greater variety of enterprises, particularly those located in rural areas.

Heartlines Features