Nothing for Mahala The campaign

Nothing for Mahala The campaign

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Let’s talk about money
Overspending, purchase unsecured lending and money troubles seem to be the order of the day. Living up to the Motsepes and the Ruperts have become a growing phenomenon in Mzansi – often to the detriment of family life and even to the point of compromising the law.

Too many of us are spending more than we earn, leading to a debt crisis. Too many of us want to get rich quick, leading to a rise in corruption.

It’s evident our nation needs some real conversations about values and money. In 2013 the award-winning NGO HEARTLINES presents Nothing for Mahala: a campaign on values and money.

Talking about money can be a serious, sensitive topic. To take the eina out of it all, this campaign will be led by a comedy film Nothing for Mahala. So we can all laugh with a tear in our eye while challenging our attitudes to moolah.

What are our objectives with this campaign?
We want to touch hearts and transform pockets – in a good way. This campaign aims to:

  • Get the nation talking about values & money
  • Positively change how we earn, save and spend our money – and how we give it away
  • Highlight organisations offering practical skills on money management

Our hope is to see individuals, families and society transformed about social issues such as materialism, indebtedness, crime, corruption, overspending and job creation.

How can I follow the campaign?

  • Watch Nothing for Mahala in cinemas from 4 October 2013
  • Get your family, colleagues, faith group, business, etc to watch the film
  • Make use of Heartlines resources for youth, civic society, Christian and faith-based organisations to start a conversation about values and money
  • Follow the ongoing conversations on radio, TV and print media from July 2013
  • Join the conversation on our Nothing for Mahala page

Community mobilisation
To promote the campaign, we’ve been hosting a number of roadshows around the country. We’ll also be hosting pre-screenings of the film in selected regions. To find out when and where our next roashows or pre-screenings are, go to our Events calendar.

If you’d like your organisation or community to be part of this campaign, contact us at

Axe, Mike, Pule