Who We Are

At Heartlines, the Centre for Values Promotion, we believe in the power of story and positive values to touch hearts and transform behaviour.


Where it started

Who We Are


I reviewed my own storyline and recognised that, beyond health, South Africa’s challenges related to the breakdown of our moral fabric. – Dr Garth Japhet, Heartlines CEO


Heartlines was founded in 2002 by Dr Garth Japhet, a medical doctor driven by a passion to transform behaviour through storytelling. Working in Alexandra during apartheid South Africa, Garth realised that treating symptoms would never truly improve the health and quality of life of his patients.

Together with some fellow doctors, Garth founded Soul City in 1992, an award-winning multimedia edutainment platform. It is still reaching millions today with easily accessible and contextual health and social justice messaging.

However, many of South Africa’s health and social justice challenges stem from a moral or values breakdown. Heartlines was formed to transform society through encouraging people to live out positive values.

As the Centre for Values Promotion, our vision is to be the voice of values in South Africa, and the centre for engaging values-based content. One of early slogans sums it up: “We mobilise people to do what’s right in order to fix what’s wrong.”


Our approach & values

Who We Are 2

Do you ever stop and think about why you do certain things? What drives your behaviour, your decisions, your actions? The answer to this question lies in the concept of your values, the things you believe are important. The values that you hold are what drive you or shape what you believe about the world.

If you think respect is important, how you treat or respond to people will be different from if you didn’t think it was important. If you believe that generosity is important, that will play a big role in how you respond to the needs of others.

Heartlines promotes all positive values. Some of the values promoted through our previous projects include honesty, responsibility, forgiveness, acceptance, respect, understanding, compassion, self-control, integrity, wisdom, empathy and generosity. While we hold a Christian worldview, we partner with all major faith groups.


Manco team

Garth Japhet Chief Executive Officer
Brian Helsby Senior Programmes Manager
Derek Muller Chief Operations Officer
Jennifer Charlton Head of Production
Nevelia Moloi Head of Communications
Olefile Masangane Programmes Manager
Pamela Kgare Activation Manager
Quinton Pretorius Manager Heartlines Consulting
Thabisa Dyala HR & Office Manager
Zamabongo Mojalefa Project Manager



Andile Maposa Online Communities Team Lead
Blantina Matsimela Receptionist
Debbie Wright Project Coordinator
Dimakatso Songoane PR & Communications Officer
Gosiame Masike Correctional Services Team Lead
Hein Perry Visual Communications Designer
Jeff Cele Lead Facilitator
Joao Oliveira Senior Accountant
Lonwabo Jabanga Accountant
Seth Naicker Lead Facilitator
Shantel Segolela Team Lead
Zathi Dlamini Project Coordinator


Our board

Chair: Simon Lerefolo

Dr Garth Japhet
Mrs Esme Bowers
Mrs Zanele Mamba
Mrs Val Pauquet
Ms Julie Cunningham
Mr Derek Muller
Mr Ras Myburgh
Rufus Malatji
Teneale Holley